PRIVACY POLICY

1. INTRODUCTION AND PURPOSE

Reliable Marine Service LLC ("Company," "we," "us," or "our") is committed to protecting the privacy and security of personal data of our users, customers, and visitors. This Privacy Policy describes how we collect, use, share, and protect personal information in compliance with applicable United States federal laws, including the California Consumer Privacy Act (CCPA), CAN-SPAM Act, and federal privacy standards.

This policy applies to all data collected through:

• Our website
• Mobile applications
• Advertising campaigns (Meta/Facebook, Google)
• Email communications
• Contact forms
• Messaging platforms (Messenger, WhatsApp, SMS)
• Direct interactions with our business

2. INFORMATION WE COLLECT

2.1 Information Provided Directly by You

We collect information you voluntarily provide:

• Contact Information: Full name, email address, phone number, mailing address
• Business Information: Boat type, current horsepower, service history, motor specifications
• Payment Information: Credit card data, banking information (processed by secure third-party payment processors)
• Communications: Messages, questions, comments, and service requests
• Demographic Information: Age, gender, geographic location (when voluntarily provided)

2.2 Information Collected Automatically

When you interact with our services, we automatically collect:

• Device Information: Device type, operating system, browser type, IP address
• Usage Information: Pages visited, time spent on site, links clicked, videos watched, forms completed
• Location Data: Geographic location (with consent)
• Cookies and Similar Technologies: Persistent and session identifiers to improve your experience
• Analytics Data: How you use our services, conversion tracking, bounce rate

2.3 Information from Third Parties

We may receive information about you from:

• Advertising platforms (Meta/Facebook, Google)
• Third-party data providers (for verification and data enrichment)
• Referrals from existing customers
• Public records

2.4 Sensitive Data

We do NOT intentionally collect sensitive information including:

• Full Social Security Numbers
• Driver's license information
• Passport information
• Medical health information
• Complete financial information (except through secure payment processors)
• Biometric information

3. HOW WE USE YOUR DATA

We use collected personal data for:

3.1 Service Delivery

• Processing service requests and quotes
• Scheduling appointments and maintenance
• Providing customer support
• Sending order confirmations and invoices
• Completing transactions

3.2 Marketing Communications

• Sending product and service information (with consent)
• Notifying about promotions, offers, and special events
• Customer satisfaction surveys
• Communications about policy changes
• CAN-SPAM Compliance: All emails include unsubscribe options

3.3 Analysis and Improvement

• Analyzing usage trends and customer behavior
• Improving our website and applications
• Optimizing advertising campaigns
• Conducting market research
• A/B testing and experience personalization

3.4 Legal and Security Purposes

• Complying with legal obligations
• Protecting rights, property, and safety
• Preventing fraud and illegal activities
• Responding to government requests

3.5 Targeted Advertising

• Creating custom audiences on Meta/Facebook
• Behavior and interest-based segmentation
• Retargeting users who visited our website
• Multi-channel digital advertising

4. LEGAL BASIS FOR PROCESSING

We process personal data based on:

• Consent: When you actively provide it (forms, subscription checkboxes)
• Contract Execution: To provide requested services
• Legitimate Interest: Improving services, fraud prevention, marketing
• Legal Compliance: When required by law
• Implied Consent: Through cookies and similar technologies (with opt-out option)

5. DATA SHARING

5.1 We Do Not Sell Personal Information

Under the CCPA, we do NOT sell, rent, or share personally identifiable information with third parties for commercial purposes.

5.2 Permitted Disclosures

We may share data with:

• Payment Processors: For transaction processing (Stripe, PayPal, Square, etc.)
• Advertising Platforms: Meta/Facebook for targeted advertising (hashed/pseudonymized data)
• Service Providers: Hosting, email marketing, analytics (under confidentiality agreements)
• Legal Authorities: When required by law
• Rights Protection: To protect our company, employees, or customers

5.3 Restrictions

• Service providers are prohibited from using data for their own purposes
• Data Processing Agreements (DPA) are required
• Data is not shared with third parties without consent (except as described above)

6. DATA RETENTION

We retain personal data only as long as necessary for:

• Transaction Records: 7 years (tax and legal requirements)
• Active Customer Data: While customer relationship exists + 3 years
• Marketing Data: 2 years from last interaction (or until unsubscribe request)
• Access/Security Logs: 90 days
• Cookies: According to settings (session or up to 2 years)

After these periods, data is deleted or irreversibly anonymized.

7. CONSUMER RIGHTS (CCPA)

Under the California Consumer Privacy Act (CCPA), you have the right to:

7.1 Right to Access

• Request what personal data we have collected about you
• Receive a copy in readable format

7.2 Right to Delete

• Request deletion of personal data (with legal exceptions)
• We cannot deny services for exercising this right

7.3 Right to Opt-Out of Sale

• Opt-out of sale/sharing of personal data
• Although we do not sell data, you may exercise this right

7.4 Right to Non-Discrimination

• We will not discriminate if you exercise your rights
• We will continue offering services at the same price and quality

7.5 Right to Correction

• Request correction of inaccurate or incomplete data

To Exercise These Rights, Contact:

• Email: sales@reliablemarineservice.com
• Phone: 305-264-1660
• Method: Written request with verification

We will respond within 45 days (extendable to 90 days in complex circumstances).

8. DATA SECURITY

We implement technical, administrative, and physical measures to protect your information:

8.1 Technical Measures

• SSL/TLS encryption on website
• Encryption of data in transit and at rest
• Firewalls and intrusion detection systems
• Regular security updates
• Automated backups

8.2 Administrative Measures

• Role-based access control
• Employee security training
• Incident procedures
• Periodic security audits
• Confidentiality agreements with employees

8.3 Limitations

• While we use reasonable measures, we cannot guarantee absolute security
• The Internet is not 100% secure
• You are responsible for maintaining password confidentiality

8.4 Breach Notification

In case of a security breach compromising personal data:

• We will notify affected individuals without undue delay
• We will provide breach information
• We will offer credit monitoring (if applicable)

9. ADVERTISING AND COOKIES

9.1 Cookies

• Necessary Cookies: For website functionality
• Analytics Cookies: To understand usage (Google Analytics)
• Marketing Cookies: For targeted advertising (Meta/Facebook)
• Preference Cookies: To remember your selections

9.2 Cookie Control

• You can reject cookies through browser settings
• Some services may not function correctly without cookies
• Third-party cookies can be blocked by selecting "Do Not Track"

9.3 Targeted Advertising

• We use data to show relevant ads on Meta/Facebook
• Data is hashed/pseudonymized before sending to Meta
• You can opt-out of targeted advertising

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for:

• Privacy policies of third parties
• Data collection by external sites
• Third-party content

We recommend reviewing the privacy policies of any external sites you visit.

11. RIGHTS FOR RESIDENTS OF OTHER STATES

While we focus on CCPA (California), we recognize similar rights in other states:

Colorado, Connecticut, Utah, Virginia, Montana Residents

• Similar rights to CCPA apply
• Same request process: sales@reliablemarineservice.com
• Response within 45 days

12. CAN-SPAM COMPLIANCE

All marketing emails from Reliable Marine Service comply with the CAN-SPAM Act:

• Clear Identification: We clearly identify emails as advertisements
• Valid Contact Information: We include a valid postal address and email
• Honest Subject Lines: We do not use deceptive subject lines
• Unsubscribe Option: All emails include an unsubscribe option
• Quick Response: We process unsubscribe requests within 10 business days

To Unsubscribe:

• Click the "Unsubscribe" link in any email
• Email us: sales@reliablemarineservice.com
• Write "Unsubscribe" in the subject line

13. CHILDREN'S PRIVACY

Our services are not directed to individuals under 13 years old. We do not intentionally collect information from children under 13. If we discover we have collected data from a child under 13, we will delete it immediately.

For users aged 13-18: Parents/guardians may exercise rights on their behalf by contacting sales@reliablemarineservice.com.

14. INTERNATIONAL TRANSFERS

While we operate primarily in the United States, if your data is transferred internationally:

• We implement appropriate safeguards
• We comply with applicable privacy laws
• We use standard transfer agreements if necessary

15. CHANGES TO THIS POLICY

We may update this policy at any time. Significant changes will be notified through:

• Email (to registered address)
• Website notification
• Updated effective date

Your continued use constitutes acceptance of changes.

16. CONTACT AND PRIVACY RIGHTS

For inquiries, data access requests, deletions, or privacy concerns:

• Phone: 305-264-1660
• Email: sales@reliablemarineservice.com
• Location: South Florida (Miami-Dade, Broward, Palm Beach, Monroe counties)

Response Time: 45 business days from request receipt
Verification: We may request identity verification before responding

17. COMPLIANCE AND AUDITING

• We conduct annual privacy audits
• We train personnel on data protection
• We maintain processing records
• We document consent and rights exercise requests
• We cooperate with privacy authorities

18. DEFINITIONS

• Personal Data: Any information that identifies or can identify a person
• Processing: Any operation performed on data (collecting, using, sharing, deleting)
• Processor: Third parties that process data on our behalf
• Consent: Affirmative and voluntary agreement

19. EFFECTIVE DATE

This Privacy Policy is effective as of May 5, 2026 and will remain in effect until updated.

Version: 1.0
Last Updated: May 5, 2026